Burberry Turns To Apple For Augmented-Reality Fashion App

[By blurring digital and physical worlds, #AR allows customers to experience a brand in a different way. #AR #Trend ]

Burberry Group Plc is the latest luxury brand to experiment with augmented reality, adding technology from Apple Inc. to its smartphone app as fashion retailers race to find new ways to engage with big spenders online. [read more]

Source: Bloomberg.com

Categories: Technology, Trend


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